From insight to action: Creating unique loyalty experiences in retail

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Tuesday, May 23rd, 18:30 BST

Retail leaders in London are invited to join this roundtable dinner on ‘From insight to action: Creating unique loyalty experiences in retail’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

From insight to action: Creating unique loyalty experiences in retail

In a cost-of-living crisis where consumers need to scrutinize the value they get from every purchase, loyalty has never been so important, especially in retail. Retailers today are increasingly relying on data to develop effective loyalty programs and deliver personalised shopping experiences for their customers. Our In-depth research from OSF Digital shows that over 80% of retailers intend to invest in loyalty over the next two years, so the race to compete for customer loyalty is on.

The research shows that a staggering 64% of retail loyalty schemes are still free to consumers, which is music to the ears of hard-pressed shoppers but just where will investment make the most impact? By leveraging first-party data, retailers can create distinct and memorable experiences that meet individual customers’ needs and preferences, such as bespoke recommendations, targeted promotions, and exclusive access to promotions and products.

  • How can businesses best collect and analyse first-party data to gain insights into customers’ behaviours and preferences?
  • What are some key metrics retailers can use to measure the effectiveness of their loyalty program and the impact of their data strategy on customer loyalty and retention?
  • How can businesses ensure they are collecting and using customer data in a transparent and ethical way, while still delivering value to their customers?

Ormer Mayfair Restaurant – Clarges Suite

Flemings Mayfair, 7-12 Half Moon St, 7-12 Half Moon St, London W1J 7BH, United Kingdom | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in discussing best practices in utilising data to increase customer value and retention, specifically by ways of creating distinct loyalty programs.

Job titles may include CEO, Chief Technology Officer, Chief Marketing Officer, Head of Customer Experience, Head of Marketing, Marketing Director, Head of Technology, Head of Customer Loyalty, Head of CRM, Head of Partnerships, Senior Customer Experience Manager, Senior Marketing Manager, Senior Retention Manager, Senior Loyalty Manager, Operations Manager, CRO Manager, General Manager.

6:30 PM: Arrival of guests
7:00 PM: Welcoming and opening address by The Ortus Club
7:10 PM: Short introduction by the hosts
7:20 PM: Discussion instigated by the moderator and continued by the group
7:50 PM: Appetizers are served
8:20 PM: Discussion ends, mains are served, guests are encouraged to stay and network
9:00 PM: Guests normally start leaving

Hosted by OSF Digital, Salesforce, and Collinson Group

             Salesforce logo            

Event Detail

Tuesday, May 23, 2023 18:30

Why attend?