Startup Marketing: Strategies that work

Startup Marketing: Strategies that work

Marketing startups is arguably the most challenging it has ever been. Companies across industries are ramping up their marketing efforts, making it difficult for a relatively unknown product or organisation to break through the noise, especially with limited resources. Plus, formulating the proper channel strategy and achieving consistency is particularly challenging, given the rise of digital and countless channels, mediums, and touchpoints that companies can leverage to reach their audience.

So where do marketers start? While the challenges are numerous, the opportunities abound as well. Equipped with smart strategies, modern technology, and third-party support where needed, a startup can generate leads, build awareness, educate the audience, and effectively establish itself in virtually any market.

• What challenges do startups face in marketing its products and services?
• How can startups quickly and effectively construct a long-term channel strategy?
• How can marketing events be leveraged to establish a presence within an unfamiliar market? What strategies should companies adopt?