An exclusive discussion for senior CX and marketing executives of prominent FSI firms in Southeast Asia.
FSI trends in Southeast Asia: what’s driving great experiences in the new normal?
As customers and employees emerge from the pandemic, financial service organisations across Southeast Asia are tasked with rewriting the playbook for the way people bank and invest. From understanding how individuals choose to bank, their changing expectations from their insurance providers, what’s impacting consumer spending habits, and enabling teams to securely access data remotely, this unprecedented shift requires the industry to rethink and redesign each of the experiences it delivers.
- What are the most significant shifts in consumer expectations and behaviours? How is customer experience being tailored at scale?
- How are companies driving a culture of customer centricity in this new environment?
- What can companies do to continually improve the experiences they deliver based on consumer expectations?
VP of Marketing Services & Ops at BDO
VP of Jenius Brand Communication & Go-To-Market Lead at Bank BTPN
VP of Brand & Digital Marketing of ‘Kept by krungsri’ at Krungsri Bank
Head of Customer Advocacy at Hong Leong Bank
Head of Marketing at AmBank
Head of Digital Channels at BDO
Head of Rapid Digital Development at Maybank
Head of Marketing & Communications at UnionBank of the Philippines
Regional Head of Marketing and Communications at Maybank Kim Eng
For insight on this event, photos and guest interactions, see our post on LinkedIn.
10:30 am: Introduction by Ortus Club
10:35 am: Introduction of participants
10:45 am: Short address and presentation from Qualtrics
11:05 am: Discussion instigated by the moderator and continued by the group
12:00 pm: Session ends