Future of finance: Personalising wealth management for the digital-first in Bangkok

Future of finance: Personalising wealth management for the digital-first in Bangkok

In Thailand, the wave of digitalisation has swept the wealth management sector, stirring both enthusiasm and apprehension. While the convenience of digital-first services is undeniably attractive, there’s a palpable concern around maintaining personalised interactions and data privacy. These uncertainties are magnified by the backdrop of market volatility, current interest rates, and inflation in Thailand.

Wealth management firms in Bangkok must juggle the effective use of technology and the delivery of customised experiences. As digital banks and FinTech startups continue to enter the Thai market, this balance becomes even more crucial. Careful handling of data collection, storage, and use is paramount in shaping services that meet clients’ needs.

• In the pursuit of digitalising wealth management and financial services in Bangkok, what challenges and roadblocks are companies encountering?
• What trends and services are Thai clients starting to demand, and how can firms handle the complexities of wealth transfer across generations in this digital age?
• What does the future of wealth management look like in Bangkok? Which technologies and strategies will shape the industry moving forward?