Generating quality leads with small-scale events: Are virtual or physical events the way forward?

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Thursday, December 1st, 14:00 EST

Marketing leaders in North America are invited to join this virtual roundtable on ‘Generating quality leads with small-scale events: Is virtual or physical the way forward?’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Generating quality leads with small-scale events: Are virtual or physical events the way forward?

Marketing has changed drastically over the past few years, and marketers must adapt, particularly in the tech space. The past two years have introduced unique hindrances to marketing-driven growth, but they have also led to the rise of virtual events creating an opportune platform for connecting with previously unreachable audiences.

Even with physical spaces reopening, small-scale virtual events have been instrumental for companies in lead generation. However, execution is key, and a number of factors must align to see ideal results. Furthermore, when should marketers opt for face-to-face, and when should they go virtual?

  • How have marketers pivoted in response to ever-changing global and local conditions in recent years?
  • What can companies do to bolster their lead generation? 
  • How can marketers leverage small-scale events for their business? What are the challenges and best practices?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

VP at TraceLink
Director of Growth Marketing at ICF
Director of Technology Alliances at Wipfli LLP
Director of Customer, Event, and Field Marketing at Contentful
Director of Americas Field Marketing at Zscaler
Field Marketing Manager at Varonis
Product Marketing Manager at BlackBerry
Product Marketing Manager, Technology Consulting Solutions – EAS at Protiviti
Marketing Operations Manager at PDFTron Systems
Marketing & Strategic Partnership Lead at The Glowe Group

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:50 PM: Log in of the guests
2:00 PM: Welcome and short address from The Ortus Club
2:15 PM: Discussion instigated by the moderator and continued by the group
3:15 PM: End of session

Hosted by The Ortus Club

Event Detail

Thursday, December 1, 2022 14:00
North America

Why attend?