eCommerce in B2B Sales Virtual Masterclass

Registration is no longer possible.

Tuesday, February 28th, 12:00 GMT+8

Senior executives in the APAC region are invited to join this virtual masterclass on ‘Growing B2B online: How to boost B2B sales through ecommerce’.

Participants can expect a stimulating program in a closed, confidential environment. Attendance is by invitation only and complimentary.

Growing B2B online: How to boost B2B sales through ecommerce

Online has steadily turned into the standard, but B2B companies have yet to truly capitalise and leverage the power of the digital marketplace. B2B buyers now expect an ecommerce experience from prospective partners, but the journey towards achieving that is unclear. The presence of online platforms has been steadily increasing since the start of the pandemic, but the space is wide open.

Demand is skyrocketing, though are companies ready to meet expectations? To provide a seamless experience and ensure growth in this highly competitive space, it is paramount that companies are equipped with tools that are integrated, scalable, and flexible. The lines between the B2C experience and the traditionally complex B2B buying experience are blurring, and companies must be ready to adapt.

  • How have trends in B2C digital experiences affected the B2B market and its buying experience?
  • What challenges do companies face in building, deploying, and maintaining a B2B ecommerce platform?
  • What does the future of B2B commerce look like? What trends, technologies, and strategies are shaping B2B?

Attended by leaders interested in discussing the evolution of B2B sales in the digital space as well as the technologies and strategies companies are exploring to achieve success in B2B ecommerce.

Job titles may include CIO, CDO, CMO, VP/Director of Marketing, VP/Director of Commerce, VP/Director of IT, Digital Platform Manager, Head of eCommerce, Head of Sales, Head of Merchandising, IT Manager, Frontend Developer, Backend Developer, and other senior decision-makers.

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:00 PM: Welcome address by The Ortus Club
12:05 PM: Short address of Scott Rigby of Adobe
12:10 PM: Introduce Panelists & Topic
12:20 PM: Panel Discussion/Q&A Session
12:55 PM: Closing remarks & end of session


Chief Technology Advisor & Principal Product Manager | Adobe

Scott leads the digital transformation practice in Asia Pacific for Adobe and has over 20 years of enterprise experience providing strategic advice to C-suite and senior executives in the areas of digital transformation, strategy, marketing, innovation, organisational change and cloud computing. Scott has advised a broad range of customers and industries from finance through to retail, media, telecommunications, automotive, and high-tech. Examples include Telstra, Citibank, Samsung, Disney, Westpac, L’Oreal & Etihad Airlines.

He is skilled in helping organisations reimagine and transform their customer experience, employee engagement, business models, processes and operations, by understanding the opportunities and challenges that new technologies can have on businesses, their culture, their customers, and the world of work.

Hosted by Adobe


Event Detail

Tuesday, February 28, 2023 12:00
APAC region

Why attend?