Growing business with Identity—your strategic business asset

Growing business with Identity—your strategic business asset

As Asia Pacific transforms and digitalises, the importance of a simple, secure digital identity cannot be understated. Whether it’s streamlining login for employees to securely access the resources they need to be successful or providing simple, frictionless access for customers to engage with the business, identity is the strategic asset that impacts the entire business.

Getting the identity experience right has never been more critical. According to Gartner*, by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics for both CX and EX. Identity is not just a login box, it’s a foundation for every digital interaction for better user experience and business outcomes. 

• How can customer identity be leveraged as a strategic business driver without compromising security?
• What can companies do to adapt to customers’ expectations and improve customer experience?
• How can companies modernise their applications and move them to a modern architecture while continuing to meet regulatory requirements and store customer data securely?