Join senior executives in North America for this exclusive virtual roundtable on ‘Growing your direct-to-consumer channel’.
Growing your direct-to-consumer channel
Consumer shopping habits continue to shift to online for convenient experiences and receiving products at home. This creates an opportunity for consumer goods (CG) companies to breach markets that have been traditionally inaccessible through wholesale and retail channels. They are now challenged to reevaluate the direct-to-consumer (DTC) approach and its potential to boost revenue and the supporting process changes.
The bar has been raised on consumers’ expectations for digital shopping, and a poor eCommerce experience will risk brand perception in addition to cart abandonment. Pivoting to DTC impacts customer service with increased volumes and new sales order processes. Supply chain processes will also need to adjust for customer order fulfillment.
- How can companies provide the best online experience for key consumer personas?
- What measures are organizations taking to manage increased customer service demand?
- What impact will leveraging the entire supply chain have on order fulfillment?
Job titles include Head of Digital Experience, Head of Customer Service, Head of Operations, Head of Supply Chain and other decision-makers in North America.
Attendance is by invitation only and is, of course, complimentary.
12:45 pm: Live Music
1:00 pm: Check-in and Welcome
1:05 pm: Trends in the Industry
1:10 pm: Interactive Session
1:40 pm: Presentation from Avanade, Real-world Examples
1:50 pm: Live Music