How a unified identity enables trusted digital experiences

How a unified identity enables trusted digital experiences

A recent McKinsey Global Survey of executives shows the pandemic has accelerated corporate adoption of digital products by seven years, downplaying a return to ‘business as usual’ over the past few months. While many pre-pandemic activities have resumed, customers no longer have the patience to log into a user session multiple times to accomplish a single task. They are now more aware of security issues and abandon sites with long loading times earlier than ever.

Companies not already embarking on digital modernisation are challenged to meet new customer expectations, while more forward-thinking organisations are making the most of the opportunity to drive their competitive edge. A robust customer identity and access management (CIAM) strategy may be the key to protecting sensitive data while providing access to the right resources at the right time. 

• What challenges do companies face in building seamless digital experiences?
• What tools and techniques are enabling success in the new environment?
• How do organisations plan to continue creating secure, consistent, and personalised experiences?