How to acquire and keep customers in a cookieless world

Marketing and IT leaders in the UK are invited to join this virtual tea, whisky, and wine-tasting roundtable on ‘How to acquire and keep customers in a cookieless world’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

How to acquire and keep customers in a cookieless world

There have been many column inches, if not meters, dedicated to the cookieless topic in recent months. Many assume that it refers to marketing and advertising, but, in reality, cookieless changes everything, from data collection and identity to attribution and personalisation.

Businesses need to fundamentally change the way they collect, think about, and use data. What then will it take to prepare for the cookieless future, and how are leading organisations capitalising on the tremendous opportunity it brings to deepening brand relationships with customers?

  • What is the impact of the pivot to cookieless?
  • How are Google and Apple’s latest announcements and launches affecting marketers, advertisers, and the wider business organisation?
  • What are the steps to taking advantage of going cookieless, understanding and personalising it for customers?

wine add on gif

Virtual tea, whisky, and wine-tasting

Our lively tea, whisky, and wine-tasting roundtables begin with a virtual tasting, led by a professional sommelier, and continue into a knowledge-sharing discussion. Registered guests will receive a selection of teas, whiskies, and wines to their doorsteps in anticipation of the event taking place.

Join leaders interested in examining the impact and mitigation of the industry move away from cookies towards declared IDs.

Job titles may include C-level executives and other senior decision-makers.

2:00 PM: Welcome by The Ortus Club
2:05 PM: Introduction by Participants
2:10 AM: Short Introduction by Adobe
2:15 PM: Wine Tasting
2:35 PM: Discussion instigated by the moderator and continued by the group
3:30 PM: End of session

Hosted by Adobe

 

Event Detail

December 7, 2021 14:00
GMT
Virtual
United Kingdom

Why attend?