How to increase B2B demand generation in 2021
As the modern business landscape grows increasingly competitive across different channels, demand generation becomes an essential part of a healthy B2B approach. Businesses are eager to build brand awareness and salience that will lead to better lead generation down the line.
The potential for organisations to succeed depends on several key factors: drawing attention from potential buyers, establishing authority, nurturing client relationships, identifying key markets, and partnering with opinion leaders. Incorporating each of these may help companies create and cultivate more opportunities.
- What challenges do organisations commonly face when optimising their B2B strategy?
- How has digital marketing shaped B2B best practices?
- What are companies’ key considerations for a strong demand generation program?
CTO and Co-Founder at HiDoc
Group Head of General Merchandise at Lazada
Country Head of Singapore, Indonesia & Korea at Anchanto
Head of Southeast Asia at Asana
Head of Classic and Established Brands & Commercial Excellence at GSK
Head of Global Marketing at Cloud4C
Head of Digital Ad Operations & Listing Management at Property Guru
Global Director of Social Media Experience at Refinitiv
Director of Merchant at Hoolah
Director of Marketing at Wolters Kluwer
Director of Marketing at KONE Elevators
Sr. Manager of Marketing at IHH SG
Process Consultant at Siemens
For insight on this event, photos and guest interactions, see our post on LinkedIn.
10:30 am: Ortus Master of Ceremonies to make introductions
10:35 am: Short introduction from Adobe and Design Prodigy
10:55 am: Discussion instigated by the moderator and continued by the group
11:45 am: End of session