How to prepare for B2B marketing in 2022

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Whisky and Chocolate Tasting Virtual Roundtable

Thursday, August 26th, 17:00 SGT

Marketing executives in Singapore are invited to join this virtual roundtable on the topic “How to prepare for B2B marketing in 2022”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only, complementary and registration is limited to a certain number of guests per event.

THE TOPIC

How to prepare for B2B marketing in 2022

Consumer behaviour has changed drastically since the outbreak of COVID-19, and it is expected to continue doing so in the post-pandemic landscape. Businesses must face the challenge of adapting how they connect to their clients, embracing new tools and techniques to not just regroup from the previous years but also set their organisation on the path to future success.

B2B marketers are now exploring the potential of B2C initiatives to deliver the same degree of personalisation that customers respond to. Their ability to drive conversion across different platforms and content types may redefine the role of virtual as both a product-centric function and a space for knowledge-sharing among relevant audiences.

  • What key trends are reshaping B2B marketing?
  • How can companies adapt to shifts in B2B marketing?
  • What role will networking play in helping organisations achieve their sales needs?

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Virtual whisky and chocolate tasting

Our sophisticated whisky-tasting roundtables begin with a top-shelf tasting, led by a whisky expert. The event then continues with a deep dive into the topic that is the theme for this discussion. Registered guests will receive whisky to their doorstep prior to the event. 

Attended by:

CMO at entomo
CMO at Marsh
VP of International Marketing at LogRhythm
Head of Business Marketing & Cross-Border Markets at PayPal
Head of Marketing at Everbridge
Head of Marketing at Withers KhattarWong
Head of Field Marketing and Communications at Aon
Director of Growth Marketing at Dentsu
Director of CM at Transmission
Director at Control Risks
Sr. Manager of Field Marketing at Emplifi
Sr. Manager of Marketing & Communications at ENGIE
Manager of Marketing at Glory Global
Group Lead of Marketing at bolttech

For insight on this event, photos and guest interactions, see our post on LinkedIn.

5:00 pm: Ortus Master of Ceremonies to make introductions
5:10 pm: Introduction of Participants
5:15 pm: Virtual Whisky and Chocolate Tasting
5:40 pm: Discussion instigated by the moderator & continued by the group
6:30 pm: End of session

Hosted by The Ortus Club

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Event Detail

August 26, 2021 17:00
Virtual
Asia Pacific

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