Humanising digital-first journeys for a better customer experience

Registration is no longer possible.

CX and IT leaders in Melbourne, Australia are invited to join this roundtable luncheon on ‘Humanising digital-first journeys for a better customer experience’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Humanising digital-first journeys for a better customer experience

AI and automation have been instrumental in enabling companies to provide efficient, streamlined customer journeys in today’s digital-first business landscape. However, much of the ever-so-vital personalisation is lost in these digitally driven experiences. 

Customer-facing automation and self-service AI are enabling the workforce to shift efforts onto impactful work behind the scenes, but companies must find ways to bring back the human element. A delicate balance must be struck between leveraging technology for maximum efficiency and inserting human-driven touchpoints in the customer journey. 

  • How have customer experiences evolved in the wake of AI and automation’s emergence?
  • How can companies make AI-driven customer journeys more personalised?
  • What technology-centric trends are shaping CX today?

The George on Collins

162-168 Collins St, Melbourne VIC 3000, Australia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

Chief Architect at EnergyAustralia
Head of Enterprise Technology Delivery Services at Kmart Australia
Head of Strategic Performance at ANZ
Director of Customer Experience at Department of Jobs, Precincts and Regions
Director & GM of Fire Equipment Services at Fire Rescue Victoria
Director, Growth & Origination at NAB
General Manager of Cash Experience Transformation, ANZ Plus at ANZ
Manager of Experience Design at Nous Group
Technical Product Owner at Telstra
APAC GTM Lead Customer Experience at HCL Software

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:00 PM: Arrival of guests
12:30 PM: Welcome by The Ortus Club
12:40 PM: Short address from Zendesk
12:45 PM: Discussion instigated by the moderator and continued by the group over lunch
1:45 PM: Discussion ends and guests are encouraged to continue networking
2:30 PM: Guests normally start leaving

Hosted by Zendesk

zendesk logo

Event Detail

Thursday, November 17, 2022 12:00
AEDT
Melbourne

Why attend?