Humanising digital-first journeys for a better customer experience

Registration is no longer possible.

CX and IT leaders in Melbourne are invited to join this roundtable luncheon on ‘Humanising digital-first journeys for a better customer experience’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Humanising digital-first journeys for a better customer experience

AI and automation have been instrumental in enabling companies to provide efficient, streamlined customer journeys in today’s digital-first business landscape. However, much of the ever-so-vital personalisation is lost in these digitally driven experiences. 

Customer-facing automation and self-service AI are enabling the workforce to shift efforts onto impactful work behind the scenes, but companies must find ways to bring back the human element. A delicate balance must be struck between leveraging technology for maximum efficiency and inserting human-driven touchpoints in the customer journey. 

  • How have customer experiences evolved in the wake of AI and automation’s emergence?
  • How can companies make AI-driven customer journeys more personalised?
  • What technology-centric trends are shaping CX today?

The George on Collins

162-168 Collins St, Melbourne VIC 3000, Australia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

CEO & Ambassador at Boston Consulting Group
CTO at Melbourne Business School
Principal at Boston Consulting Group
Principal Consultant at Melbourne Business School
Partner, IP and Technology at Hall & Wilcox
Head of Product at Selfwealth
Head of Brand Marketing – Bunnings Warehouse at Bunnings
Head of Planning and Transformation – Digital, Data and Analytics at NAB
Head of Product – AML at illion
Director of Supply Chain at Savills Australia & New Zealand
Director of Applied Intelligence at Accenture
Director of Experience Design at Symplicit
ICT Director of Business Growth and Innovation at Australian Red Cross Lifeblood

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:00 PM: Arrival of guests
12:30 PM: Welcoming and opening address by The Ortus Club
12:40 PM: Short address from Zendesk
12:45 PM: Discussion instigated by the moderator and continued by the group over lunch
1:45 PM: Discussion ends and guests are encouraged to continue networking
2:30 PM: Guests normally start leaving

Hosted by Zendesk

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Event Detail

Thursday, October 13, 2022 12:00
AEST
Melbourne

Why attend?