Idea-led marketing: Bringing creativity back to the forefront

Thursday, July 21st, 12:00 AEST

CX and Marketing leaders in Sydney are invited to join this roundtable luncheon on ‘Idea-led marketing: Bringing creativity back to the forefront’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Idea-led marketing: Bringing creativity back to the forefront

Data has been seen as the key to unlocking success in today’s digital business landscape. Marketers are leveraging consumer data to drive experiences and engagement, but have they become over-reliant? Initiatives are becoming more personalised, targeted, and seamless, but without the creativity that was once the driving force, marketers will be hard-pressed to stand out.

Often, marketers can get lost in the numbers and lose sight of the creative aspect. While data and technology are necessary for getting campaigns in front of the right people and for tracking success, ideas and stories must be what spearheads these initiatives. 

  • How has marketing evolved in an increasingly data-driven business landscape? How have marketers adapted?
  • How can marketers balance the use of data with traditional ideation and marketing? What are the challenges?
  • What role does technology and data play in marketing moving forward?

Park Hyatt Hotel, SydneyPark Hyatt Hotel, Sydney

7 Hickson Road, The Rocks, Sydney 2000 Australia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Job titles may include CEO, CMO, CXO, Head of CX, Head of Marketing, Head of Digital Marketing, Marketing Director, and other senior decision-makers.

12:00 PM: Arrival of guests
12:30 PM: Welcoming and opening address by The Ortus Club
12:40 PM: Short address from Adobe and Deloitte
12:50 PM: Discussion instigated by the moderator and continued by the group over lunch
1:45 PM: Discussion ends and guests are encouraged to continue networking
2:30 PM: Guests normally start leaving

Brent Smart speaker

BRENT SMART

CMO | IAG

Brent Smart is Chief Marketing Officer of IAG, the Australian insurance giant with leading brands including NRMA and CGU. According to WARC, NRMA is currently the most awarded financial services brand for creativity and effectiveness in the world.

Previously, Brent spent 20 years in the advertising business in Australia, New Zealand and the USA. He was CEO of Saatchi & Saatchi New York and ran Colenso BBDO which was named NZ Agency of the Decade. He has led a body of creative work that has won lots of Cannes Lions and Effies, adding another 4 Lions and a Gold Effie in the last year.

Hosted by Adobe and Deloitte

                 Deloitte logo

Event Detail

Thursday, July 21, 2022 12:00
AEST
Sydney

Why attend?