Individualisation: elevating the customer journey across all digital channels

Individualisation: elevating the customer journey across all digital channels

Many marketers say that real-time personalisation is important to them. As a result, individual customers quickly judge and take prompt action based on the experiences they receive. For individualisation to succeed, however, a deep level of data unification and analysis, multichannel deployment, and artificial intelligence are necessary.

Implementing an individualised strategy across all digital touchpoints can aid companies in providing their customers with a transcendent journey. Beyond personalising and optimising experiences, it also has the potential to strengthen customer loyalty, predicting their behaviour and adjusting to their needs.

• How important are individualised segmentations and timely-based outreaches to customers?
• How do AI and data help in creating a seamless individualised customer journey?
• What is the value of having a seamless customer journey across channels?