Individualisation: elevating the customer journey across all digital channels

Registration is no longer possible

Digital marketing leaders in SEA are invited to join this virtual roundtable on ‘Individualisation: elevating the customer journey across all digital channels’. It is a great opportunity to see how leading organisations individualise messages and interactions at every step of the journey with built-in AI.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a certain number of guests per event.

Individualisation: elevating the customer journey across all digital channels

Many marketers say that real-time personalisation is important to them. As a result, individual customers quickly judge and take prompt action based on the experiences they receive. For individualisation to succeed, however, a deep level of data unification and analysis, multichannel deployment, and artificial intelligence are necessary.

Implementing an individualised strategy across all digital touchpoints can aid companies in providing their customers with a transcendent journey. Beyond personalising and optimising experiences, it also has the potential to strengthen customer loyalty, predicting their behaviour and adjusting to their needs.

  • How important are individualised segmentations and timely-based outreaches to customers?
  • How do AI and data help in creating a seamless individualised customer journey?
  • What is the value of having a seamless customer journey across channels?

Job titles include C-levels, VPs, Heads, Directors, and other senior decision-makers responsible for Marketing, eCommerce, Technology, Digital, Customer Experience, and CRM in Singapore and Malaysia

4:00 PM: Welcome by The Ortus Club and short introduction from Insider
4:15 PM: Discussion instigated by the moderator and continued by the group
5:15 PM: End of session

Hosted by Insider


Event Detail

Thursday, November 11, 2021 16:00
Southeast Asia

Why attend?