The Marketing Leaders’ Virtual Panel Discussion

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Friday, April 21st, 1:00 PM GMT+8

Marketing leaders in B2B SaaS in the APAC region are invited to join this virtual panel discussion on ‘Innovations in event marketing: Maximising results and minimising costs’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Innovations in event marketing: Maximising results and minimising costs

As the world exited the pandemic, it soon entered a recession. In the realm of marketing, this meant the resurgence of in-person events but a severe hit to their budgets. Furthermore, this transition into a post-pandemic business landscape has introduced an ongoing shift in the preferences and expectations of B2B clients when it comes to events. 

Now is the time for marketers to iterate, experiment, and go all-in on marketing events to stay ahead of the curve, drive engagement, and fine-tune their event strategies. However, with resources severely limited, both on the organisers’ and invitees’ sides, marketers have had to find innovative ways to deliver experiences that are both engaging and effective in generating desired outcomes.

  • What challenges do marketers face in organising events during the recession? What concessions have had to be made?
  • How have marketers pivoted? How is event quality being maintained or improved while reducing costs?
  • What does the future of event marketing look like? What trends are shaping the landscape?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

CMO, Corporate IT at Tata Consultancy Services
CMO at Lenovo PCCW Solutions
APAC Head of Field and ABM Marketing, Digital Security at Entrust
Head of Marketing at Pronto Software
Head of Marketing at Flytxt
Head of Marketing, Asia Pacific & Japan at Elastic
Head of Marketing (India & Middle East) at SoftwareOne
Head of Marketing and Communication, Asia-Pacific at Orange Business
Head of Marketing at Iron Mountain
Head of Marketing at Deepen AI
Head of Marketing, Enterprise Solutions at HKBN Enterprise Solutions
Sr. Director, Digital Demand Generation, Growth, Content at Teleperformance
Director, Marketing and Corporate Communications at Datafoundry
Marketing Director, Asia Pacific at EdgeConneX
Regional Marketing Manager APAC at Tata Communications
Regional Field Marketing Manager at AspenTech
SEA Revenue Marketing Manager at HubSpot
APAC Senior Marketing Manager at Tata Communications
Senior Events Marketing Manager APJ at Contentsquare
Senior Marketing Manager at Grazitti Interactive
Senior Marketing Manager at Sigmoid
Manager Customer Marketing at Businessnext
Marketing Programs Manager at Trimble Solutions India Pvt. Ltd.
Marketing Program Manager, Diagnostics & Genomics Group, SAPK at Agilent Technologies
Lead Manager, Field Marketing at Datamatics
Field Marketing Manager, Greater China & Korea at Thales
Marketing Program Manager at Agilent
Content and Social Media Manager at Cedar Management Consulting

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:00 PM: Welcome Address by Ortus Club
1:05 PM: Introduce Panelists and Topic
1:10 PM: Panel Discussion and Q&A
1:55 PM: Closing remarks
2:00 PM: End of Session

CARRIE MOTT

Head of Marketing APAC
FullStory

DIVYA ANAND

Associate Vice President Marketing
Tata Communications

TRACY QUAH

Vice President Regional Marketing APJ
Informatica

KAREN KO

Senior Director of Marketing, APAC
SailPoint

JON STONA

Head of Global Marketing
Airwallex

Hosted by The Ortus Club

Event Detail

Friday, April 21, 2023 13:00
GMT+8
Virtual
Asia Pacific

Why attend?