Innovations in B2B Marketing Virtual Roundtable

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Friday, March 31st, 11:30 AEDT

Marketing leaders in B2B SaaS in the ANZ region are invited to join this virtual roundtable on ‘Innovations in Event Marketing: Navigating the Recession and Beyond’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Innovations in Event Marketing: Navigating the Recession and Beyond

As the world exited the pandemic, it soon entered a recession. In the realm of marketing, this meant the resurgence of in-person events but a severe hit to their budgets. Furthermore, this transition into a post-pandemic business landscape has introduced an ongoing shift in the preferences and expectations of B2B clients when it comes to events. 

Now is the time for marketers to iterate, experiment, and go all-in on marketing events to stay ahead of the curve, drive engagement, and fine-tune their event strategies. However, with resources severely limited, both on the organisers’ and invitees’ sides, marketers have had to find innovative ways to deliver experiences that are both engaging and effective in generating desired outcomes.

  • What challenges do marketers face in organising events during the recession? What concessions have had to be made?
  • How have marketers pivoted? How is event quality being maintained or improved while reducing costs?
  • What does the future of event marketing look like? What trends are shaping the landscape?

Attended by:

Head of Communications and Marketing at Leidos Australia
Head of Marketing, ANZ at Advanced
Head of Marketing at scantek
Head of Marketing at Fronde
Head of Marketing at Affinity
Director of Marketing and Sales at INFORM GmbH
Director of Marketing – APAC at Pluralsight
Marketing Director, Demand Generation at UpGuard
Global Solution Segment Marketing Manager at Rhipe
Senior Engagement Manager at Intuit Inc.
Senior B2B Solutions Marketing Manager at Equifax
Senior Marketing Manager at Invenio
Field Marketing Manager at Objective Corporation
Event Manager at Leidos Australia
Marketing Manager ANZ at GoCardless
Marketing Manager, ANZ at Druva
Partner Development Manager, ANZ at Extreme Networks
Senior B2B Marketing Lead at Equifax

For insight on this event, photos and guest interactions, see our post on LinkedIn.

11:30 AM: Introduction by The Ortus Club
11:35 AM: Introduction of participants
11:45 AM: Discussion instigated by the moderator and continued by the group
12:45 PM: End of session

Hosted by The Ortus Club

Event Detail

Friday, March 31, 2023 11:30
Australia, New Zealand

Why attend?