Marketing leaders in B2B SaaS in the ANZ region are invited to join this virtual roundtable on ‘Innovations in Event Marketing: Navigating the Recession and Beyond’.
An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.
Innovations in Event Marketing: Navigating the Recession and Beyond
As the world exited the pandemic, it soon entered a recession. In the realm of marketing, this meant the resurgence of in-person events but a severe hit to their budgets. Furthermore, this transition into a post-pandemic business landscape has introduced an ongoing shift in the preferences and expectations of B2B clients when it comes to events.
Now is the time for marketers to iterate, experiment, and go all-in on marketing events to stay ahead of the curve, drive engagement, and fine-tune their event strategies. However, with resources severely limited, both on the organisers’ and invitees’ sides, marketers have had to find innovative ways to deliver experiences that are both engaging and effective in generating desired outcomes.
A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!
Everyone will receive a copy of the mind map after the session.
Join leaders interested in discussing the best practices and strategies they have explored and adopted in organising events in today’s budget-deprived events landscape.
Job titles may include CMO, VP of Marketing, Head of Marketing, and other senior decision-makers in Marketing.
11:30 AM: Introduction by The Ortus Club
11:35 AM: Introduction of participants
11:45 AM: Discussion instigated by the moderator and continued by the group
12:45 PM: End of session
Hosted by The Ortus Club
info@ortusclub.com
+1 323 615 2018