The Innovations in B2B Marketing Luncheon

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Friday, June 23rd, 12:00 SGT

Marketing leaders in Singapore are invited to join this roundtable luncheon on ‘Innovations in Event Marketing: Navigating the Recession and Beyond’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Innovations in Event Marketing: Navigating the Recession and Beyond

As the world exited the pandemic, it soon entered a recession. In the realm of marketing, this meant the resurgence of in-person events but a severe hit to their budgets. Furthermore, this transition into a post-pandemic business landscape has introduced an ongoing shift in the preferences and expectations of B2B clients when it comes to events. Their desired outcomes have changed, with networking and socialisation taking precedence over purchases.

Now is the time for marketers to iterate, experiment, and go all-in on marketing events to stay ahead of the curve, drive engagement, and fine-tune their event strategies. However, with resources severely limited, both on the organisers’ and invitees’ sides, marketers have had to find innovative ways to deliver experiences that are both engaging and effective in generating desired outcomes. What key strategies are are marketers today exploring to keep costs low and engagement high?

  • What challenges do marketers face in organising events during the recession? What concessions have had to be made?
  • How have marketers pivoted? How is event quality being maintained or improved while reducing costs?
  • What does the future of event marketing look like? What trends are shaping the landscape?

Flutes at the National Museum, SingaporeFlutes at the National Museum, Singapore

93 Stamford Rd, #01-02 National Museum of Singapore, Singapore 178897 | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

VP Global Campaign, Content and Industries Marketing at Cisco
Head of Industry Engagement – APJ at Akamai
Head of Marketing, Head of Demand Generation at Brankas
Head of Marketing, APAC at Sprout Social
Marketing Growth Strategy Director, APAC, India, Middle East, Africa (AMEA) at UPS
Marketing Director at Xtremax
Customer Advocacy Marketing Director, APJ at ServiceNow
Regional Partnership Manager at Deel
Regional Marketing Manager at Fitch Solutions
Senior Field Marketing Manager, SEA & Greater China Region at OutSystems
APAC/AMEA Relationship Marketing Manager at UPS
Marketing Manager, APAC – Cybersource at Visa
Marketing Lead, Asia at Anaplan
Enterprise Marketing Lead, ASEAN at Snowflake

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:00 PM: Arrival of guests and drinks reception
12:30 PM: Welcome and short address by The Ortus Club
12:40 PM: Discussion instigated by the moderator and continued by the group over lunch
1:40 PM: Discussion brought to a close
2:00 PM: Coffee, tea, and networking

Hosted by The Ortus Club

Event Detail

Friday, June 23, 2023 12:00

Why attend?