The Innovations in B2B Event Marketing Luncheon

Registration is no longer possible.

Friday, November 17th, 12:00 AEDT

B2B SaaS Marketing leaders in Sydney are invited to join this roundtable luncheon on ‘Innovations in Event Marketing: Navigating the Recession and Beyond’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Innovations in Event Marketing: Navigating the Recession and Beyond

As the world exited the pandemic, it soon entered a recession. In the realm of marketing, this meant the resurgence of in-person events but a severe hit to their budgets. Furthermore, this transition into a post-pandemic business landscape has introduced an ongoing shift in the preferences and expectations of B2B companies when it comes to events. Their desired outcomes have changed, with networking and socialisation taking precedence over purchases.

Now is the time for marketers to iterate, experiment, and go all-in on marketing events to stay ahead of the curve, drive engagement, and fine-tune their event strategies. However, with resources severely limited, both on the organisers’ and invitees’ sides, marketers have had to find innovative ways to deliver experiences that are both engaging and effective in generating desired outcomes. What key strategies are marketers today exploring to keep costs low and engagement high?

  • What challenges do marketers face in organising events during the recession? What concessions have had to be made?
  • What strategies are marketers today using to maximise their events’ effectiveness and increase value for attendees?
  • What does the future of event marketing look like? What trends are shaping the landscape?

Salon-Privé-O-Bar-and-Dining-SydneyO Bar and Dining (Salon Privé)

Australia Square, 264, level 47 George St, Sydney NSW 2000, Australia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in discussing the best practices and strategies they have explored and adopted in organising events in today’s budget-deprived events landscape.

Job titles may include CMOs, VPs, Heads, Directors, Managers of Marketing, Field Marketing, Partner Marketing, Lead Generation, and other marketing professionals.

Current attendees:

  • Global Head of Agile Marketing at Fujitsu
  • APAC Head of Demand Generation at Nitro
  • Head of Segment Marketing for Accountant Channel (Emerging Markets) at Intuit
  • Head of Digital Marketing and Communications at FUJIFILM Business Innovation Australia
  • APAC Marketing Director at OneStream
  • APAC Marketing Director at Smartsheet
  • ANZ Partner Marketing Director at SAP
  • APAC Regional Partner Marketing Lead at Globalization Partners
  • APAC Senior Marketing Manager at DocuSign
  • APAC Marketing Manager at Clio
  • ANZ and SEA Country Marketing Manager at Anaplan
  • ANZ Senior Marketing Manager at Lenovo
  • ANZ Marketing Manager at Exabeam
  • ANZ Marketing Manager at Verint
  • Senior Marketing Manager at LinkedIn
  • Agile Marketing Ops Manager at Fujitsu
  • Marketing Manager at Shopline Australia
  • Marketing Consultant for Asia at Veeva Australia

12:00 PM Arrival of guests and drinks reception
12:30 PM Welcome and short address by The Ortus Club
12:40 PM Discussion instigated by the moderator and continued by the group over lunch
1:40 PM Discussion brought to a close
2:00 PM Coffee, tea, and networking

Hosted by The Ortus Club

Event Detail

Friday, November 17, 2023 12:00

Why attend?