The Innovations in B2B Event Marketing Luncheon

Registration is no longer possible.

Friday, November 17th, 12:00 AEDT

B2B SaaS Marketing leaders in Sydney are invited to join this roundtable luncheon on ‘Innovations in Event Marketing: Navigating the Recession and Beyond’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Innovations in Event Marketing: Navigating the Recession and Beyond

As the world exited the pandemic, it soon entered a recession. In the realm of marketing, this meant the resurgence of in-person events but a severe hit to their budgets. Furthermore, this transition into a post-pandemic business landscape has introduced an ongoing shift in the preferences and expectations of B2B companies when it comes to events. Their desired outcomes have changed, with networking and socialisation taking precedence over purchases.

Now is the time for marketers to iterate, experiment, and go all-in on marketing events to stay ahead of the curve, drive engagement, and fine-tune their event strategies. However, with resources severely limited, both on the organisers’ and invitees’ sides, marketers have had to find innovative ways to deliver experiences that are both engaging and effective in generating desired outcomes. What key strategies are marketers today exploring to keep costs low and engagement high?

  • What challenges do marketers face in organising events during the recession? What concessions have had to be made?
  • What strategies are marketers today using to maximise their events’ effectiveness and increase value for attendees?
  • What does the future of event marketing look like? What trends are shaping the landscape?

Salon-Privé-O-Bar-and-Dining-SydneyO Bar and Dining (Salon Privé)

Australia Square, 264, level 47 George St, Sydney NSW 2000, Australia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

Global Head of Agile Marketing at Fujitsu
Head of Segment Marketing, Accountant Channel – Emerging markets at Intuit
Head of Demand Generation APAC at Nitro
Head of Digital Marketing & Communications at FUJIFILM Business Innovation Australia
APAC Marketing Director at OneStream
Country Marketing Manager, ANZ/SEA at Anaplan
Senior Marketing Manager, APAC at DocuSign
Senior Marketing Manager ANZ at Lenovo
Senior Marketing Manager at LinkedIn
APAC Regional Partner Marketing Lead at Globalization Partners
ANZ Campaign Marketing Manager at Alation
ANZ Marketing Manager at Exabeam
Marketing Manager, APAC at Clio
Marketing Manager at Shopline Australia
Agile Marketing Ops Manager at Fujitsu
Marketing Consultant, Asia at Veeva Australia

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:00 PM Arrival of guests and drinks reception
12:30 PM Welcome and short address by The Ortus Club
12:40 PM Discussion instigated by the moderator and continued by the group over lunch
1:40 PM Discussion brought to a close
2:00 PM Coffee, tea, and networking

Hosted by The Ortus Club

Event Detail

Friday, November 17, 2023 12:00

Why attend?