The Data and Digital Leaders’ Dinner

Reimagining Singapore’s Retail Landscape with Data on its Side

With its technology and innovation hub, Singapore relies heavily on data to drive business success across a wide range of industries, including eCommerce. Using web data and customer insights, leading brands and eCommerce marketplaces in Singapore have rethought their strategies in order to compete in the rapidly growing global retail market. Due to the increasing complexity of web data collection, obtaining accurate and real-time eCommerce data has become a significant challenge. Achieving competitive advantage and sustainable growth in Singapore’s dynamic eCommerce sector requires overcoming these challenges.

Web data provides a wealth of intelligence that can translate into knowing rather than guessing the next successful move. With web data, the eCommerce space can define the most attractive offers or products for their target consumers, decide on the right price range, or even identify an emerging competitor in real-time. All these and many more competitive intelligence data points can make the difference between winning and winning much more.

• What are the challenges and benefits of extracting real-time data? How are companies using data to identify and understand customer preferences?
• With the evolving development and usage of Large Language Models (LLMs) what problems can they solve in today’s retail and eCommerce?
• What are some real-world examples of how data can transform eCommerce operations and strategies? How have you seen the adoption of data and what are some key problems in this respect retail companies face today?