Legal industry marketing: Going small for big results

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Wednesday, March 27th, 10:30 GMT+8

Marketing leaders in APAC are invited to join this virtual roundtable on ‘Legal industry marketing: Going small for big results’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Legal industry marketing: Going small for big results

In the legal industry, event marketing emerges as a cornerstone strategy for building relationships and standing out in a competitive landscape. The effectiveness of events in fostering trust and personal connections raises questions about the key elements that drive their success. With a range of formats from intimate workshops to expansive conferences, identifying the strategies that amplify impact and engagement is crucial.

The challenge lies in crafting events that not only resonate with attendees but also align with broader marketing objectives. The ability to create memorable experiences that reinforce a firm’s brand can set the stage for deeper client relationships and differentiation from competitors. Additionally, measuring the success of these events becomes essential as firms seek to quantify their investment in terms of engagement, brand awareness, and, ultimately, client acquisition and retention. Exploring innovative event marketing strategies within the legal sector is vital for firms aiming to leverage personal interactions for business growth, making it a dynamic and critical component of their overall marketing mix.

  • What are the primary hurdles in maintaining the relevance and impact of event marketing within the legal industry in an era where client expectations are constantly evolving?
  • How can legal firms craft event marketing strategies that resonate with a modern audience while staying true to the traditional values of trust and personal connection in the legal profession?
  • What potential shifts in client engagement and industry standards could redefine the role of event marketing for legal firms, and how can they adapt to remain ahead of the curve?

The live mind map

A professional illustrator will be present during this event to capture key points and knowledge-sharing outcomes shared by peers. As you dive deeper into the topic, you’ll see the discussion come to life in a real-time illustration that is shared with guests post-event.

ATTENDED BY:

Founder & CEO at Ace Infoway Pvt Ltd.
Partner at Reed Smith
Partner at K&L Gates Straits Law LLC
Head of Business Development and Marketing, Asia at McDermott Will & Emery
Senior Manager – Asia Strategy and Operations at Debevoise & Plimpton
Senior Manager – Client Engagement and Marketing Services at Baker McKenzie
Content & Campaigns Senior Manager (Global Marketing) at Baker McKenzie
BD & Marketing Manager, Asia at Debevoise & Plimpton
Head of Content at LegalVision
Market Development Manager at K&L Gates LLP
Examinations Board member – Chartered Institute of Management Accountants (CIMA)

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 AM Introduction by The Ortus Club
10:35 AM Introduction of participants
10:45 AM Discussion instigated by the moderator and continued by the group
11:45 AM End of session

Hosted by The Ortus Club