Marketing & Comms Trends: How to Stay Ahead of the Curve

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Thursday, March 9th, 18:00 EST

Marketing leaders in New York City are invited to join this roundtable dinner on “Marketing & comms trends: Staying ahead of the curve”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Marketing & Comms Trends: How to Stay Ahead of the Curve

Marketing and communications are critical components of any business strategy and are constantly evolving to keep pace with the changing consumer landscape. Today, with technology and digital media playing a bigger role, executives need to stay informed of the latest trends in these fields to remain relevant and competitive.

It is vital for executives to regularly monitor the market to stay a few steps ahead. By keeping a trained eye on the latest industry news and trends, executives can ensure that their marketing and communications strategies remain effective and relevant. Utilizing market research and analytics provides valuable insights into consumer behavior and preferences, allowing companies to stay ahead of the curve and adjust their strategies as needed. Regular monitoring and adaptation are key to staying ahead in the constantly evolving business world and can be the difference between success and failure in the competitive market.

  • How are technology and digital media impacting marketing and communications strategies, and what steps can executives take to stay ahead of the curve?
  • What challenges do companies have in effectively monitoring the market and identifying actionable trends and data?
  • How can executives balance staying informed of the latest trends with the need for long-term planning and strategy development in marketing and communications?

The Skylark

The Skylark. Address: 200 W 39th St, New York | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

CEO at Packaged
CEO at Stagwell
CMO at The consulting CMO
U.S. CMO and SVP at Equiniti
Field CMO at Alteryx
SVP, Insider Advertising – Head of Creative, Marketing, and Studios at Insider, Inc.
VP, Brand Communications & Content Strategy at AVE by Korman Communities
VP of Marketing at Tropic
VP of Marketing and Digital Strategies at Olive Tree Holdings
Head of Financial Services Marketing at LinkedIn
Head of Marketing at Delphi Digital
Marketing Director at WebMD
Workplace Culture Lead, Corporate Communications at Amazon

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:00 PM: Arrivals, registration, networking and welcome drinks
6:30 PM: Welcoming and opening address by The Ortus Club and Meltwater
6:45 PM: Roundtable discussion instigated by the moderator and continued by the group
7:20 PM: Appetizers are served, open Roundtable Discussion continues, entrées are served
8:20 PM: Closing remarks, desserts, tea & coffee, networking
9:00 PM: End of session

Hosted by Meltwater

Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. The company was founded in Oslo, Norway, in 2001 and is headquartered in San Francisco, California, with 50 offices across six continents. The company has 2,300 employees and 27,000 corporate customers, including industry leaders in several sectors. Learn more at meltwater.com.

Guest speakers and moderators for this event are To Be Announced.

Event Detail

Thursday, March 9, 2023 18:00
EST
New York City

Why attend?