Marketing & Communications leaders in the Finance industry in North America are invited to join this virtual roundtable on “Marketing & Communications Leaders in Finance: Trends & Insights”.
An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.
Marketing & Communications Leaders in Finance: Trends & Insights
Customer expectations and demands are constantly changing, but thanks to social media and the abundance of data available to companies, these micro and macrotrends are more detectable and trackable than ever. This is where social listening comes in, an effective tool for the finance industry to monitor social channels and gather insights into what customers and stakeholders are saying about the industry or brand.
Social listening allows financial institutions to improve engagement and build brand loyalty by understanding customer needs and preferences, communicating effectively, and efficiently responding to their feedback. This is crucial for ensuring that marketing and product development strategies are aligned with the market and that companies can quickly, decisively, and effectively adjust when needed. Overall, social listening is a valuable tool for financial institutions to remain informed and competitive in a rapidly changing environment.
Join leaders interested in discussing the need for social listening in the financial industry and how leaders can effectively implement the strategies and tools necessary to stay ahead of the market.
Job titles may include CMO, CXO, VP, Head of PR, Communications Director, Senior Marketing, and other senior decision-makers.
4:00 PM: Log in of the guests
4:10 PM: Welcome from The Ortus Club and short address from Meltwater
4:15 PM: Discussion instigated by the moderator and continued by the group
5:15 PM: Discussion brought to a close
Hosted by Meltwater
info@ortusclub.com
+1 323 615 2018