Marketing in the Mobile Technology Era

Marketing leaders in New York are invited to join this roundtable dinner on “Marketing in the Mobile Technology era”. It is a great opportunity to learn about how mobile brands are transforming their customer experience strategies in response to changes across the industry.

The session will start with an exploration of trends shaping mobile marketing, particularly concerning CX. Participants will also examine the challenges that accompany opportunities with new technology.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary, and registration is limited to a certain number of guests per event.

Marketing in the mobile technology era

In an era of mobile technology, the choice to do and create business is no longer tethered to a desk. Customers now judge a brand by its digital experience.

Mobile solutions deliver more than just the convenience of connectivity and productivity to do business wherever and whenever.

• What are mobile brands doing to adapt to the changing landscape of mobile marketing?
• How have CX and CX responsibility slowly shifted over time?
• What challenges do marketing leaders face as they seize new opportunities created by mobile technology?