Mastering the data dilemma to unlock growth in IT and Data

Mastering the data dilemma to unlock growth in IT and Data

In response to customer demand for greater privacy and consent as well as new restrictions on trackers, all major web browsers are going cookieless. This paradigm shift is an enormous challenge as businesses reimagine strategies for customer acquisition.

However, what is not yet widely understood are the opportunities. First-party data strategies promise to drive growth, improve customer experience, and give organisations greater control over customer information collected with consent.

• How can collecting, owning, and leveraging customer data with consent transform experiences?
• What tools are organisations deploying to future-proof their operations?
• How can leaders align enterprise data strategies and platforms with transformation, experience, and operational initiatives?