Maximising customer experience by optimising payments for digital business growth

Maximising customer experience by optimising payments for digital business growth

Digital businesses in the APAC region are rapidly transforming their operations to better cater to the tech-savvy consumer. However, despite significant investments in optimising the customer journey, businesses are yet to fully leverage the power of payments. With payment being a crucial part of the customer experience, this presents a significant untapped potential for businesses looking to enhance operational efficiency and global growth.

In today’s digital landscape, customers expect seamless and convenient payment experiences, and businesses that fail to provide such experiences risk losing customers to competitors. Payment optimisation can provide significant benefits to businesses, including increased customer satisfaction, improved conversion rates, reduced cart abandonment, and increased revenue.

• What are the key challenges that businesses face when optimising their payment systems, and how can they overcome these challenges?
• What payment data should businesses be collecting, and how can they use this data to gain valuable insights into customer behavior and preferences?
• How can digital businesses use payments as a revenue driver, both in the short term and long term?