Maximising customer lifetime value: Digital-first retention strategies for business growth

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Thursday, November 16th, 18:30 CET

Senior executives in Berlin are invited to join this roundtable dinner on ‘Maximising customer lifetime value: Digital-first retention strategies for business growth’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Maximising customer lifetime value: Digital-first retention strategies for business growth

The recent drastic shift in consumer behaviour has required marketers to rethink their strategies in order to remain successful. All aspects, from acquiring new customers to fostering loyalty and driving long-term growth, have undergone a transformation.

As customers now place a greater emphasis on the digital experiences provided by brands, the potential for business has expanded beyond the physical world. In today’s evolving business landscape, mobile solutions that offer convenience, connectivity, and productivity have become crucial in exceeding customer expectations.

  • Which current trends are leaving a significant impact on consumer behaviour?
  • What strategies and innovations are effectively converting casual app users into loyal customers?
  • In what ways can segmentation and personalisation drive long-term growth?

Join leaders interested in discovering innovative customer retention strategies that sustain business growth in today’s digital-first world.

Job titles may include CMO, Head/VP/Director of Marketing, Digital Marketing, Digital, Growth, Retention, CRM, Product, and Analytics, as well as other senior decision-makers.

6:30 PM: Arrival of guests and drink reception
7:00 PM: Welcoming and opening address by The Ortus Club
7:10 PM: Short introduction by CleverTap
7:20 PM: Discussion sparked by the moderator and continued by the group
7:50 PM: Appetizers are served
8:20 PM: Discussion ends, mains are served, guests are encouraged to stay and network
9:00 PM: Drinks and networking

Hosted by CleverTap

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Event Detail

Thursday, November 16, 2023 18:30

Why attend?