Maximising the value of your social channels: Where’s the time for creativity?

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Wednesday, October 18th, 12:00 SGT

Marketing leaders in Singapore are invited to join this roundtable luncheon on ‘Maximising the value of your social channels: When’s the time for creativity?’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Maximising the value of your social channels: Where’s the time for creativity?

In an age where the digital landscape is crowded with content, marketers often find themselves juggling between operational tasks and the need for creative ingenuity. Leveraging social media is not just about constant promotion; it’s an opportunity to elevate brand values through storytelling and meaningful interactions. 

It is important to create resonating content that adds value to engage with the audience more effectively. Real-time engagement—whether through live videos, chats, or immediate responses—makes the audience feel heard and valued. Streamlining the social media management process is essential for giving marketers the time they need to be creative. It’s also crucial to understand where your consumers are most active and when to optimise the effectiveness of your campaigns. By mastering these elements, marketers can unlock the full creative potential of their social strategies.

  • How can marketers effectively balance operational tasks with creative endeavours in social media management?
  • Do short-form or long-form content resonate with your audience better? What are the benefits of each type of content?
  • What are some of the important metrics to look at when it comes to campaign optimization for your social campaigns? Reach, engagement, or conversion?

Hotel Andaz SingaporeAndaz Singapore

5 Fraser St, DUO Tower, Singapore 189354 | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

Founder (Purpose) / CMO (GreyB) at Purpose Performance Wear / GreyB Services
Head of Country Marketing at Zenyum Pte
Director Brand Solutions (Regional) at Collab Asia
Marketing Director at MHC Asia Group
Senior Marketing Manager, Organic and New Channels at Castlery
Senior Influencer & PR Manager at Coco & Eve
Senior Marketing Manager at SPH
General Manager Marketing, B2C Foods at Olam
Social Media Manager at BandLab
Content Strategy Senior Manager at COMO Hotels and Resorts
Assistant Manager, Digital Marketing at SPH

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:00 PM: Arrival of guests and reception
12:30 PM: Welcome by The Ortus Club
12:35 PM: Short address from Brandwatch
12:45 PM: Discussion instigated by the moderator and continued by the group over lunch
1:45 PM: Discussion brought to a close and guests are encouraged to continue networking
2:30 PM: Coffee, tea, and networking

Hosted by Brandwatch

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Event Detail

Wednesday, October 18, 2023 12:00

Why Attend?