Maximizing customer lifetime value: Digital-first retention strategies for business growth

Thursday, June 8th, 11:30 MYT

Marketing and Product leaders in Kuala Lumpur are invited to join this roundtable luncheon on ‘Maximizing customer lifetime value: Digital-first retention strategies for business growth’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Maximizing customer lifetime value: Digital-first retention strategies for business growth

The recent drastic shift in consumer behaviour has required marketers to rethink their strategies in order to remain successful. All aspects, from acquiring new customers to fostering loyalty and driving long-term growth, have undergone transformation.

As customers now place a greater emphasis on the digital experiences provided by brands, the potential for business has expanded beyond the physical world. In today’s evolving business landscape, mobile solutions that offer convenience, connectivity, and productivity have become crucial in exceeding customer expectations.

  • Which current trends are leaving a significant impact on consumer behaviour?
  • What strategies and innovations are effectively converting casual app users into loyal customers?
  • In what ways can segmentation and personalisation drive long-term growth?

The Majestic Hotel Kuala Lumpur

5, Jalan Sultan Hishamuddin, Tasik Perdana, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in discovering innovative customer retention strategies that sustains business growth in today’s digital-first world.

Job titles may include CMO, CXO, Heads/VP/Director of Marketing/Digital Marketing/Digital/Growth/Retention/CRM/Product/Analytics, and other senior business decision-makers.

Current attendees:

  • Regional Head of Marketing at TheLorry
  • Head of Product, Loyalty, and BI at TuneTalk
  • Head of Marketing at Secret Recipe Cakes & Cafe Sdn Bhd
  • Head of Mobile App Marketing at Mindvalley
  • Director of Marketing Communications at InterContinental Kuala Lumpur
  • Growth Leader – Subscription & Partner Programs at MindValley

11:30 PM: Arrival of guests and reception
12:00 PM: Welcome by The Ortus Club
12:05 PM: Short address from CleverTap
12:15 PM: Discussion instigated by the moderator and continued by the group over lunch
1:15 PM: Discussion brought to a close and guests are encouraged to continue networking over drinks

Hosted by CleverTap

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Event Detail

Thursday, June 8, 2023 11:30
Kuala Lumpur

Why attend?