Maximizing customer lifetime value: Digital-first retention strategies for business growth

Maximizing customer lifetime value: Digital-first retention strategies for business growth

The recent drastic shift in consumer behaviour has required marketers to rethink their strategies in order to remain successful. All aspects, from acquiring new customers to fostering loyalty and driving long-term growth, have undergone transformation.

As customers now place a greater emphasis on the digital experiences provided by brands, the potential for business has expanded beyond the physical world. In today’s evolving business landscape, mobile solutions that offer convenience, connectivity, and productivity have become crucial in exceeding customer expectations.

• Which current trends are leaving a significant impact on consumer behaviour?
• What strategies and innovations are effectively converting casual app users into loyal customers?
• In what ways can segmentation and personalisation drive long-term growth?