Metrics that Matter: Evaluating Loyalty Program Effectiveness in Travel & Hospitality

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Thursday, June 15th, 18:30 BST

Travel, Transport, and Hospitality leaders in London are invited to join this roundtable dinner on ‘Metrics that Matter: Evaluating Loyalty Program Effectiveness in Travel & Hospitality’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Metrics that Matter: Evaluating Loyalty Program Effectiveness in Travel and Hospitality

In a cost-of-living crisis where consumers need to scrutinise the value they get from every purchase, loyalty has never been so important. Travel, Transport, and Hospitality (TTH) companies are increasingly relying on data to develop effective loyalty programs and deliver personalised experiences for their customers. 

Insight from research by OSF Digital shows that many TTH brands intend to pursue a cost-cutting rather than a value-adding approach to loyalty. This is a sign of the times but could lead to ‘samey’ schemes with little differentiation. It’s an approach which sits uncomfortably next to the ambition of 38% of loyalty leaders in the sector who plan to enhance the customer experience, which rarely happens without investment. Lessons can be learned from the top hotel chains and airlines that can provide insight and inspiration on top loyalty opportunities that all businesses can look to adopt.

  • How can companies create loyalty as a profit centre? How can companies create loyalty across multiple brands and encourage cross-usage? 
  • What is the best way to acquire and use first-party data to improve business performance?
  • What do the big hotels and airlines do in loyalty that other companies can adopt today?

The Pem  – Harben Room

22-28 Broadway, London SW1H 0BH | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in discussing best practices in utilising data to increase customer value and retention, specifically by ways of creating distinct loyalty programs.

Some of the job titles attending the event

– Global CRM HRN at Hurtigruten, Inc.
– General Manager at Young & Co Brewery,
– Director of Digital Marketing at Enterprise Rent-A-Car
– Head of Operations – Nero Express at Caffè Nero
– Operations Managing Director at Côte Restaurants

6:30 PM: Arrival of guests
7:00 PM: Welcoming and opening address by The Ortus Club
7:10 PM: Short introduction by the hosts
7:20 PM: Discussion instigated by the moderator and continued by the group
7:50 PM: Appetizers are served
8:20 PM: Discussion ends, mains are served, guests are encouraged to stay and network
9:00 PM: Guests normally start leaving

Hosted by OSF Digital, Salesforce, and Collinson Group

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Event Detail

Thursday, June 15, 2023 18:30

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