Modernizing data and analytics for true competitive advantage

Modernizing data and analytics for true competitive advantage

Consumers and companies alike are using data at unprecedented levels, which has pushed analytics teams to their very limits. They are now at the forefront of an industry-wide pivot that sees entire data strategies shifting from reactive to proactive decision-making.

Tasked with helping better inform processes, data experts are challenged to unlock new value at speed and integrate more data sources. Culture change and innovation are no longer simply nice-to-haves. They will set the standard for new analytics methods and chart the path to organizational success.

• How are companies leveraging their existing investments to organizations transform real-time data insights into intelligent action?
• How does data literacy help speed up processes to gain visibility, remove repetitive work, break down departmeùntal silos, and empower commercial leaders?
• What are leaders doing to increase the impact of their commercial applications of data and analytics, including media mix modeling, sales performance, and other advanced use cases?