Navigating the Future of Marketing: Overcoming Hurdles in AI-Powered Martech

Wednesday, April 24th, 18:30 MYT

Marketing and IT leaders in Kuala Lumpur are invited to join this roundtable dinner on ‘Navigating the Future of Marketing: Overcoming Hurdles in AI-Powered Martech’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

Navigating the Future of Marketing: Overcoming Hurdles in AI-Powered Martech

In the dynamic world of marketing technology, Generative AI stands as a beacon of innovation amidst the challenges posed by uncertain economic climates and the ever-pressing digital transformation journey. As businesses navigate through the complexities of geo-economic fragmentation and geopolitical tensions, the adoption of Generative AI in martech is not just a trend but a strategic necessity. This technology promises to enhance productivity, drive capabilities, and spur innovation, offering a new frontier for engaging customer experiences, robust fraud detection, and the integration of embedded finance solutions. 

However, this journey is not without its hurdles; privacy and regulatory concerns loom large alongside the ever-present threat of sophisticated cybersecurity attacks. Moreover, the competition is fierce, with agile fintechs and big tech players vying for a piece of the pie. Despite these challenges, the commitment to investing in martech remains steadfast, with a focused approach to ROI maximisation, streamlined operations, and the creation of privacy-centric, data-driven, AI-powered martech stacks. As the landscape evolves, so too must the strategies of Chief Marketing Officers, who are tasked with proving marketing ROI, driving digital transformation, and maintaining a unified customer view, all while keeping pace with the rapid evolution of martech.

  • How do privacy and regulatory concerns impact the adoption and innovation of Generative AI in martech, and what measures can organisations take to mitigate these challenges?
  • In the face of intensified competition and the digital strategy-execution gap, what are effective strategies for integrating Generative AI into martech to maximise ROI, enhance customer experience, and ensure cybersecurity?
  • What are the anticipated developments in Generative AI for martech over the next decade, and how can organisations prepare to leverage these advancements amidst evolving economic and technological landscapes?

Join leaders interested in harnessing the transformative power of Generative AI to revolutionise martech, drive unparalleled customer experiences, and secure a competitive edge in the digital age.

Job titles may include CMO, CTO, CIO, Chief Digital Officer, Head/VP/Director of Marketing, IT, Digital, and Technology, as well as other senior decision-makers.

6:30 PM Arrival of guests
7:00 PM
Welcome by The Ortus Club
7:05 PM
Short address by Adobe Enterprise
7:15 PM
Discussion instigated by the moderator & continued by the group over dinner
8:15 PM
Discussion brought to a close and guests are encouraged to continue networking
9:30 PM
Guests normally start leaving

Hosted by Adobe

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Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

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Event Detail

Wednesday, April 24, 2024 18:30
MYT
Kuala Lumpur

Why attend?