Navigating the New Frontier: The Impact of Super Apps on Consumer Behavior and Market Dynamics

Thursday, July 11th, 18:30 MYT

IT leaders in Kuala Lumpur are invited to join this roundtable dinner on ‘Navigating the New Frontier: The Impact of Super Apps on Consumer Behavior and Market Dynamics’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

Navigating the New Frontier: The Impact of Super Apps on Consumer Behavior and Market Dynamics

In the Digital Era, the reshaping of consumer experiences has led to new consumption patterns and elevated expectations. This revolution, fueled by AI, Blockchain, Cloud, Big Data, Robotics, and the Internet, sees intelligent services becoming a norm across various industries. Notably, Southeast Asia emerges as a region brimming with growth potential in mobile app usage due to its increasing internet connectivity.

The emergence of Super Apps—integrated multi-service platforms that offer a range of intelligent services—exemplifies this transformation. However, as these platforms redefine market landscapes, they also encounter novel challenges, such as the threats posed by deepfake technology. Utilising generative adversarial networks (GANs), deepfakes not only manipulate digital identities but also significantly challenge traditional identity verification and eKYC processes, raising concerns about identity theft and financial fraud.

  • How are Super Apps leveraging emerging technologies like AI and Blockchain to enhance user experience and meet the evolving consumption patterns in Southeast Asia?
  • What are the specific challenges that deepfake technology poses to digital identity verification and financial security within Super Apps, and how are companies addressing these issues?
  • Given the rapid increase in internet connectivity, what strategies should businesses employ to maximize their growth potential in Southeast Asia’s mobile app market, particularly through the use of Super Apps?

Join leaders interested in exploring the convergence of emerging technologies and their transformative impact on business models, consumer engagement, and market evolution.

Job titles may include CTO, CIO, CMO, Strategy officer, Digital Transformation, IT, security leaders, and senior decision-makers.

6:30 PM Arrival of guests
7:00 PM Welcoming address by The Ortus Club
7:10 PM Opening address by Ant Group
7:15 PM Discussion initiated by the moderator and continued by the group over dinner
8:15 PM Discussion ends and guests are encouraged to continue networking over drinks

W Hotel Kuala LumpurW Kuala Lumpur

121, Jln Ampang, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Hosted by Ant Group Digital Technologies

Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

See what our guests are saying

Event Detail

Thursday, July 11, 2024 18:30
MYT
Kuala Lumpur, Malaysia

Why attend?