Navigating the Omnichannel Revolution: Strategies for 21st Century Marketing Leaders

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Thursday, January 25th, 15:00 CET

Marketing and Brand leaders in the EMEA region are invited to join this virtual roundtable on ‘Navigating the Omnichannel Revolution: Strategies for 21st Century Marketing Leaders’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Navigating the Omnichannel Revolution: Strategies for 21st Century Marketing Leaders

In 2023, the omnichannel marketing landscape transformed significantly, with a heightened emphasis on personalised consumer experiences. Successful campaigns merged AR shopping on mobile with retargeted ads on social media, creating a seamless customer journey. 

Advanced Customer Data Platforms ensured consistent data integration, enhancing the overall customer experience. Channel choices were demographically driven, with platforms like TikTok targeting younger users and emails resonating with older demographics. Operational challenges were tackled with agile methodologies and investments in dynamic content management systems. Personalisation took centre stage, with AI-driven tools tailoring messages for specific customer segments. The 2023 omnichannel marketing mantra? Streamline, personalise, and innovate for maximum creativity and efficiency.

  • How are Advanced Customer Data Platforms revolutionising data integration in omnichannel marketing?
  • How does demographic targeting influence channel prioritisation in the digital marketing sphere?
  • What role are AI-driven tools playing in enhancing personalisation and tailoring messages in omnichannel campaigns?

The sweet gourmet hamper

Discover the essence of indulgence with this sweet gourmet hamper, a symbol of luxury and joy, thoughtfully crafted for our cherished patrons. Let this exquisite hamper be your gateway to an unforgettable journey of taste and elegance delivered directly to your doorstep.

Attended by:

Directeur Marketing at Showroomprivé
Directrice Marketing & Communication at Factory
Senior Creative Director at Evaneos
Head of brand & media / Directeur de la marque at Meilleurtaux
Responsable Marketing at Devoteam
Head of Digital Solutions (Marketing & Commercial) at Egis
VP Creative and Digital Marketing at Airbus
Directeur de la Prospective at Michelin
Global Omnichannel Director at Sanofi
Manager Non-Alimentaire et Community Manager at Carrefour

For insight on this event, photos and guest interactions, see our post on LinkedIn.

2:55 PM: Log in of the guests
3:00 PM: Welcome by The Ortus Club and short address from Contentful
3:15 PM: Discussion instigated by the moderator and continued by the group
4:15 PM: Discussion brought to a close

Hosted by Contentful