Navigating the Omnichannel Revolution: Strategies for 21st Century Marketing Leaders

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Thursday, December 7th, 14:00 EST

Marketing and Brand leaders in North America are invited to join this virtual roundtable on “Navigating the Omnichannel Revolution: Strategies for 21st Century Marketing Leaders”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Navigating the Omnichannel Revolution: Strategies for 21st Century Marketing Leaders

In 2023, the omnichannel marketing landscape transformed significantly, with a heightened emphasis on personalized consumer experiences. Successful campaigns merged AR shopping on mobile with retargeted ads on social media, creating a seamless customer journey. 

Advanced Customer Data Platforms ensured consistent data integration, enhancing the overall customer experience. Channel choices were demographically driven, with platforms like TikTok targeting younger users and emails resonating with older demographics. Operational challenges were tackled with agile methodologies and investments in dynamic content management systems. Personalization took center stage, with AI-driven tools tailoring messages for specific customer segments. The 2023 omnichannel marketing mantra? Streamline, personalize, and innovate for maximum creativity and efficiency.

  • How are Advanced Customer Data Platforms revolutionizing data integration in omnichannel marketing?
  • How is demographic targeting influencing channel prioritization in the digital marketing sphere?
  • What role are AI-driven tools playing in enhancing personalization and tailoring messages in omnichannel campaigns?

The coffee gift set

Embrace the aroma of freshly brewed success with our Exclusive Coffee Gift Set, specially curated for our esteemed virtual event guests. Elevate your event experience as you receive a luxurious box of premium coffee blends and delectable accompaniments, delivered directly to your doorstep.

Attended by:

VP, Senior Lead, Digital Product Management at Wells Fargo
VP, Content at Teladoc Health
Head of Talk Content Strategy at Spotify
Global Director of Digital Products at Gartner
Managing Director, Global Marketing Transformation Leader at Deloitte
Director of Digital Product Management at Comcast
Director, Marketing & Brand at Pfizer
Sr. Marketing Manager at PayPal
Sr. Product Manager at Cisco
Marketing Associate Manager at Wells Fargo
Optimization Lead, Digital Marketing at Verizon Communications

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:55 PM: Log in of the guests
2:00 PM: Welcome by The Ortus Club and short address from Contentful
2:15 PM: Discussion instigated by the moderator and continued by the group
3:15 PM: Discussion brought to a close

Hosted by Contentful

Event Detail

Thursday, December 7, 2023 14:00
EST
Virtual
North America

Why attend?