New Digital Behaviours In An Off(N)Line World

Registration is no longer possible

Virtual Roundtable

Wednesday, July 15th, 14:30 (GMT+8)
An exclusive online discussion for decision-makers responsible for online marketing across Asia Pacific.
THE TOPIC

New Digital Behaviours In An Off(N)Line World 

Research shows that it takes an average of 20 to 30 days to form a new habit and 66 days to make it a more permanent change and, for many parts of the world, life in quarantine has lasted more than 60 days.

With the pandemic affecting how customers interact with brands both in-person and online, net new digital behaviours and new personas are emerging. Now is the time for brands to build flexible digital capabilities, adaptable enough to meet an ever-changing range of future possibilities.

  • How can a robust customer engagement strategy and having the right technologies in place help companies orchestrate contextually relevant experiences across channels and reboot their brand?
  • How can businesses optimise their marketing spend in a world of budget cuts by prioritising customer engagement rather than putting all your eggs in the same basket?
  • How can a hybrid OFF(N)LINE strategy help meet changing demands and make brands stand out?
  • How are brands turning to AI to pivot smarter and faster?

Attended by:

CDO at Minor Group
Head of Analytics at Axiata
Head of Marketing at Ascend Group
VP & Senior Marketing Manager at HSBC
Head of Brand Marketing & AVP at Smart Communications
Director of Regional Agency Trade Marketing at PropertyGuru Group

2:20 pm: Guests to check-in online
2:30 pm: Welcome by The Ortus Club
2:35 pm: Introduction of participants
2:40 pm: Short address from Insider
2:45 pm: Discussion instigated by the moderator and continued by the group
4:00 pm: End of session

Hosted by Insider

insider-logo

Event Detail

July 15, 2020 14:30
Virtual
Asia Pacific

Why Attend?