New Digital Behaviours In An Off(N)Line World
Research shows that it takes an average of 20 to 30 days to form a new habit and 66 days to make it a more permanent change and, for many parts of the world, life in quarantine has lasted more than 60 days.
With the pandemic affecting how customers interact with brands both in-person and online, net new digital behaviours and new personas are emerging. Now is the time for brands to build flexible digital capabilities, adaptable enough to meet an ever-changing range of future possibilities.
- How can a robust customer engagement strategy and having the right technologies in place help companies orchestrate contextually relevant experiences across channels and reboot their brand?
- How can businesses optimise their marketing spend in a world of budget cuts by prioritising customer engagement rather than putting all your eggs in the same basket?
- How can a hybrid OFF(N)LINE strategy help meet changing demands and make brands stand out?
- How are brands turning to AI to pivot smarter and faster?
CDO at Minor Group
Head of Analytics at Axiata
Head of Marketing at Ascend Group
VP & Senior Marketing Manager at HSBC
Head of Brand Marketing & AVP at Smart Communications
Director of Regional Agency Trade Marketing at PropertyGuru Group
2:20 pm: Guests to check-in online
2:30 pm: Welcome by The Ortus Club
2:35 pm: Introduction of participants
2:40 pm: Short address from Insider
2:45 pm: Discussion instigated by the moderator and continued by the group
4:00 pm: End of session