New Digital Behaviours In An Off(N)Line World

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Virtual Roundtable

Wednesday, September 16th, 14:30 ICT

An exclusive online discussion for Digital Marketing leaders in Thailand.


New Digital Behaviours In An Off(N)Line World 

Research shows that it takes an average of 20 to 30 days to form a new habit and 66 days to make it a more permanent change and, for many parts of the world, life in quarantine has lasted more than 60 days.

With the pandemic affecting how customers interact with brands both in-person and online, net new digital behaviours and new personas are emerging. Now is the time for brands to build flexible digital capabilities, adaptable enough to meet an ever-changing range of future possibilities.

  • How can a robust customer engagement strategy and having the right technologies in place help companies orchestrate contextually relevant experiences across channels and reboot their brand?
  • How can businesses optimise their marketing spend in a world of budget cuts by prioritising customer engagement rather than putting all your eggs in the same basket?
  • How can a hybrid OFF(N)LINE strategy help meet changing demands and make brands stand out?
  • How are brands turning to AI to pivot smarter and faster?

Attended by:

CEO & Co-Founder at Frank
CMO at
FSVP at Kasikorn Bank
Head of Customer Experience & Insights at AXA Insurance Thailand
VP of Customer Relations Manager at Siam Commercial Bank
Sr. Advisor at DTAC

2:20 pm: Guests to check-in online
2:30 pm: Welcome by The Ortus Club and short address from Insider
2:45 pm: Discussion instigated by the moderator and continued by the group

4:00 pm: Discussion brought to a close and guests are encouraged to continue networking

Hosted by Insider


Event Detail

Wednesday, September 16, 2020 14:30

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