New Era of Events in Europe: Lessons and Trends

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Wednesday, November 30th, 14:00 CET

Marketing leaders in SaaS and B2B companies in Europe are invited to join this virtual roundtable on ‘New Era of Events in Europe: Lessons and Trends’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

New Era of Events in Europe: Lessons and Trends

The past few years saw significant shifts in how marketing events have been utilised in terms of scale, preferred mediums, overall engagement, and so on. Virtual took over to the initial delight and eventual ire of audiences and guests. Attendees clamoured for in-person events to come back, but when much of Europe re-opened, the attendance rates and success of yesterday proved near impossible to replicate. 

With 2023 on the horizon, marketers are rethinking and restructuring their approach to events. Are European audiences ready to welcome virtual back? Are small-scale events the future? How will companies adopt and utilise hybrid setups? These are just a few of the pressing questions waiting to be answered.

  • What marketing challenges have emerged in the past year? How have marketers responded?
  • How can companies better leverage events? Physical, virtual, or hybrid? Large-scale or small-scale?
  • What trends are shaping event marketing and marketing plans for 2023 and the foreseeable future?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

Head of Events at Callsign
Head of Growth and Marketing at Tenable Inc.
Head of Marketing, EMEA at Trustwave
Global Marketing Director at WithSecure
Director of Field Marketing, EMEA at ReliaQuest
Director of Marketing, EMEA at Veracode
Director of Marketing, EMEA at Axonius
Senior Marketing Manager at Gemalto
Senior Marketing Manager at Armis
Senior Marketing Manager, EMEA at CyCognito
Field Marketing Manager, Nordics at Zscaler
Senior Channel Marketing Manager, EMEA at OPSWAT
Senior Marketing Manager, EMEA at Onapsis
International Field Marketing Manager, EMEA & APJ at Zscaler

For insight on this event, photos and guest interactions, see our post on LinkedIn.

2:00 PM: Introduction by The Ortus Club
2:05 PM: Introduction of participants
2:15 PM: Discussion instigated by the moderator and continued by the group
3:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Wednesday, November 30, 2022 14:00

Why attend?