Evolution of B2B event marketing: Capturing ROI and driving results

Tuesday, July 23rd, 16:00 CET

Marketing leaders in Italy, France, Spain and Portugal are invited to join this virtual roundtable on ‘Evolution of B2B event marketing: Capturing ROI and driving results’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.
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Evolution of B2B event marketing: Capturing ROI and driving results


The outlook for 2024 presents marketers with the unique challenge of refining event strategies while navigating shrinking resources. In today’s economy, companies have had to make difficult budget cuts, and a common target is event marketing.

The internal demand for measurable ROI is rising, and budget approvals for events are increasingly difficult to obtain. Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types. In-house or outsourced, in-person or virtual, intimate or large-scale? These are just some of the factors marketers must consider as they finetune their strategies.

What challenges do marketers face in effectively capturing ROI in today’s events? How can effectiveness be proven and leveraged to obtain budgets?
How are companies utilising and executing small-scale events today? Are in-house or outsourced events more effective?
In what direction is the event marketing landscape headed? In-person or online, small-scale or large? How can marketers find the right mix?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Join leaders interested in discussing the best practices and strategies necessary for driving optimal results from marketing events in 2024.

Job titles may include CMO, Head of Marketing, VP of Marketing, Director of Marketing, Managers, and other senior decision-makers.

3:55 PM: Guests to log-in online
4:00 PM: Introduction by The Ortus Club
4:05 PM: Introduction of participants
4:15 PM: Discussion instigated by the moderator and continued by the group
5:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Tuesday, July 23, 2024 16:00
CET
Virtual
Europe

Why attend?