Optimising digital marketing automation for better growth

Senior marketing executives in India are invited to join this virtual roundtable on the topic “Optimising digital marketing automation for better growth”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only, complementary and registration is limited to a certain number of guests per event.

Optimising digital marketing automation for better growth

Companies that already use digital marketing automation platforms are often unable to reap the rightful rewards because of a lack of optimisation. This could be due to various reasons, including but not limited to unclean lead data, data residing in disparate platforms, simplistic lead scoring, unoptimised customer journeys, lack of personalisation, and not running continuous experiments.

Industry leaders keen on achieving a significant increase in growth must revisit their customer journeys and streamline the end-to-end process, in addition to adopting a trial and error-based approach towards optimising their digital marketing strategy.

• What challenges do organisations face when operating digital marketing automation platforms?
• How can companies benefit from optimising their digital marketing automation?
• What role does personalisation play in adapting to changing customer behaviour?