Overcoming D2C challenges with new technologies

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Virtual Roundtable

Friday, June 18th, 15:00 IST

An exclusive online discussion for senior marketing and digital transformation executives across India. 

THE TOPIC

Overcoming D2C challenges with new technologies

The promotion and sale of a company’s products directly to consumers has grown in popularity, especially as the pandemic drove an unprecedented number of customers online. However, leveraging the opportunities presented by this rapidly changing business landscape requires CDOs to be innovative with adaptable eCommerce strategies.

Consumer expectations have become increasingly complex, prompting the creation of streamlined purchase experiences with a keen focus on convenience and an authentic brand connection. Companies and their development officers are now tasked with scaling these initiatives, and the adoption of new technologies can make the difference in their success.

  • How can companies design customer experience at scale while delivering more personalised user experiences for exclusivity and reliability?
  • How can an OmniChannel strategy be used more effectively during the pandemic and beyond, enabling existing brick-and-mortar stores to act as delivery centres for online orders?
  • How can companies work more efficiently on Customer Journey Analysis?

Attended by:

CMO at Victorinox
CTO at iD Fresh Food
CTO at Metro Brands
CMOO and VP at Spencer’s Retail
Managing Director at Corpqlo Clothing
VP of Marketing at DaMENSCH
Head of Marketing and Founding Team Member at Confira Laboratories
Head of Marketing at KGOC Global
Head of Marketing at Whole Earth Brands
Head of Marketing at HyperCasa
Head of Brand & Marketing Communications at Ariston Thermo Group
Director of IT at Tamimi Markets
Director at Amaltas Apparel and Accessories
Sr. GM of Marketing at Diageo
GM of IT at Page Industries

3:00 pm: Welcome by The Ortus Club
3:05 pm: Introduction of participants
3:15 pm: Short address from Adobe
3:25 pm: Discussion instigated by the moderator and continued by the group
4:15 pm: Discussion closed by moderator

Hosted by Adobe and Embitel Technologies

Event Detail

June 18, 2021 15:00
Virtual
India

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