An exclusive online discussion for senior marketing and digital transformation executives across India.
Overcoming D2C challenges with new technologies
The promotion and sale of a company’s products directly to consumers has grown in popularity, especially as the pandemic drove an unprecedented number of customers online. However, leveraging the opportunities presented by this rapidly changing business landscape requires CDOs to be innovative with adaptable eCommerce strategies.
Consumer expectations have become increasingly complex, prompting the creation of streamlined purchase experiences with a keen focus on convenience and an authentic brand connection. Companies and their development officers are now tasked with scaling these initiatives, and the adoption of new technologies can make the difference in their success.
- How can companies design customer experience at scale while delivering more personalised user experiences for exclusivity and reliability?
- How can an OmniChannel strategy be used more effectively during the pandemic and beyond, enabling existing brick-and-mortar stores to act as delivery centres for online orders?
- How can companies work more efficiently on Customer Journey Analysis?
3:00 pm: Welcome by The Ortus Club
3:05 pm: Introduction of participants
3:15 pm: Short address from Adobe
3:25 pm: Discussion instigated by the moderator and continued by the group
4:15 pm: Discussion closed by moderator