Personalisation at scale: Unlocking the full potential of your customer data

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Wednesday, May 31st, 11:00 ICT

Executive leaders in Bangkok, Thailand are invited to join this roundtable luncheon on ‘Personalisation at scale: Unlocking the full potential of your customer data.’

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment over lunch. Attendance is by invitation only and complimentary. 

Personalisation at scale: Unlocking the full potential of your customer data

Benefits of personalisation at scale for building strong customer relationships and driving revenue growth are well known. By tailoring products, services, and marketing messages to individual customers’ needs and preferences, companies can significantly enhance the end user experience, increase loyalty, and improve their bottom line. 

However in Thailand, many B2C companies are yet to to utilise personalisation due to challenges including lack of reliable data, integrating disparate systems, and organisational silos. Moreover, without a clear view of the customer journey and behaviour, many companies still struggle to identify the right touchpoints for personalisation. In light of this, companies in Thailand must address the challenges associated with personalisation at scale to stay competitive and meet their customers’ evolving needs and expectations.

  • What are some strategies for scaling personalization to customers at the right touchpoints?
  • What are some approaches for centralising customer data from touchpoints to identify the right data at the right time to create a personalized experience across owned and paid channels?
  • What are some challenges and opportunities for monetizing first-party data and turn it from a cost center into a revenue-generating asset?
  • In what ways can companies leverage generative AI to drive personalization efforts in the content supply chain?

JW Marriott Hotel BangkokJW Marriott Hotel, Bangkok

4 Sukhumvit Rd, Khlong Toei, Bangkok | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

CTO at Phoenix EV
SEVP Chief Digital Banking Officer at Siam Commercial Bank PCL
EVP Omnichannel Director, Central & Robinson Department Store at Central Group
VP of Digital Channel Management, Digital Banking at GSB Bank
EVP, Digital & Technology Transformation at Mitr Phol Group
Head of CRM at Minor Hotels
Head of Digital marketing and social commerce at Central Department Store
E-commerce Marketing & Traffic Director at Central Food Retail

For insight on this event, photos and guest interactions, see our post on LinkedIn.

11:00 AM: Arrival of guests
11:30 AM: Welcome by The Ortus Club
11:35 AM: Short address by Publicis Sapient
11:45 AM: Discussion instigated by the moderator and continued by the group over lunch
12:45 PM: Discussion brought to a close
1:30 PM: Guests continue to network over tea and coffee

Hosted by Publicis Sapient and Adobe

Publicis Sapient logo                         adobe-logo

Event Detail

Wednesday, May 31, 2023 11:00
ICT
Bangkok

Why attend?