The Fashion and Retail Leaders Dinner

Power of Discovery: The evolution of search and personalisation for new-age customers

The ongoing surge in online sales is making advanced search and personalisation technologies more vital than ever for retailers catering to new-age customers. These tools go beyond mere transactional interactions; they’re about enhancing the power of discovery. 

Sophisticated search algorithms and AI-driven personalization enable a seamless, engaging shopping experience, allowing customers to find relevant products while also stumbling upon new, tailored options. This not only attracts a broader audience but encourages repeat business. The focus isn’t just on immediate sales; it’s on building long-term customer relationships. Through these evolving technologies, retailers can foster brand loyalty and turn casual online browsers into a passionate, community-driven customer base.

• How is technology transforming the way consumers shop, and what are the implications for brands and retailers?
• What are the most effective ways for brands and retailers to improve customer engagement and retention in an increasingly competitive online marketplace?
• How can companies use data analytics and customer insights to create more personalised and effective marketing strategies?