Powering sustainable growth: Digital-first retention strategies

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Tuesday, June 6th, 18:00 AEST

Data, IT, and Marketing leaders in Sydney are invited to join this roundtable dinner on ‘Powering sustainable growth: Digital-first retention strategies’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Powering sustainable growth: Digital-first retention strategies

As a response to the current economic climate, many organizations are moving away from aggressive customer acquisition tactics and prioritizing strategies that protect their base and increase customer lifetime value.

In today’s digital-first landscape, unlocking the right insights from the end-to-end customer journey can help business leaders identify ways to optimize resource allocation and ensure sustainable growth amidst market uncertainty. However, this is an increasingly complex undertaking, with non-linear interactions at scale and ever-growing mountains of customer data for teams to sift through.

  • How are companies approaching customer acquisition vs. retention in today’s economic climate? How do leaders today measure the impact of marketing investments against in-product customer revenue?
  • What challenges do leaders face in extracting actionable insights from customer and product data? What role does analytics play in identifying meaningful touchpoints and optimising the customer journey?
  • What strategies and approaches are companies implementing to transform their tech stack as digital transformation continues?

Park Hyatt Hotel, SydneyPark Hyatt Hotel – The Study

7 Hickson Rd, The Rocks NSW 2000, Australia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in discussing how to navigate the current economic climate while still driving customer retention and increasing customer lifetime value.

Job titles may include CMO, CTO, Chief Growth Officer, Chief Data Officer, and other senior decision-makers responsible for marketing, IT, growth, and data.

6:00 PM: Arrival of guests and drink reception
6:30 PM: Welcoming and opening address by The Ortus Club
6:35 PM: Short introduction by Amplitude
6:45 PM: Discussion instigated by the moderator and continued by the group
7:15 PM: Appetizers are served
7:45 PM: Discussion ends, mains are served
8:15 PM: Desserts, coffee and tea are served, and guests are encouraged to stay and network

Hosted by Amplitude

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Event Detail

Tuesday, June 6, 2023 18:00

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