Powering the future of commerce: How to elevate the shopper journey

Powering the future of commerce: How to elevate the shopper journey

APAC retailers are propelling their businesses forward by embracing digital acceleration, customer-centricity, and operational efficiencies through composable commerce architecture. Understanding the digital resilience of APAC retailers is vital, as their challenges with digitalisation have evolved significantly in the past year. Composable architecture delivers superior commerce experiences for customers and retailers alike by integrating specialised systems seamlessly into a modular framework. 

Additionally, generative AI plays a pivotal role in transforming the retail sector. It enables personalisation, optimises inventory management, and streamlines operations, empowering retailers to make data-informed decisions and create exceptional shopping experiences. As commerce evolves, digitalisation, customer-centricity, and innovative technologies such as generative AI will be paramount for retailers to shape the future of commerce and enhance the shopper journey. But how far along are APAC retailers in terms of digital maturity? This year’s Google Cloud Retail Digital Pulse Report may hold the answer, bearing insights worth delving deeper into.

• What are the key challenges that APAC retailers have faced in their digitalisation journey, and how have these challenges evolved over the past year?
• How does composable commerce architecture affect the shopper journey for both customers and retailers? What pros and cons does it offer compared to traditional commerce architectures?
• How does generative AI contribute to transforming the retail sector, and what specific applications or areas within retail can benefit from its implementation?