Precision marketing: Using AI and pressure-tested insights to fuel marketing motions

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Thursday, March 21st, 6:00 PM PST

Marketing leaders in San Francisco are invited to join this roundtable dinner on “Precision Marketing: Using AI and Pressure-Tested Insights to Fuel Marketing Motions.”

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

Precision marketing: Using AI and pressure-tested insights to fuel marketing motions

Marketers are working harder than ever to grow and future-proof their brands, but they face a constantly shifting landscape. And with current economic trends, they’re being asked to do more with less—without sacrificing quality for speed.

Some think the key to success is, in part, AI. In a recent survey conducted by SurveyMonkey, 79% of marketers say that AI is now more important than ever to their job, with 60% reporting that it allows them to focus on higher-level work by handling lower-level tasks*. But, for AI to truly help, it must first be pointed in the right direction. Only then can it supercharge your work and lead to answers to questions such as:

  • How can marketers today effectively identify and understand how to best connect with their target audience?
  • What forms of content are capable of driving strong awareness, consideration, and purchase intent?
  • What can marketing leaders do to track and promote overall brand health for increased brand awareness?

ATTENDED BY:

Founder & CEO at DFN
Vice President of Product at Zededa
Associate Vice President of Product, Cloud Platform and Infrastructure at Calix
Senior Director, Global Brand Strategy at Freshworks
Senior Director, Brand Strategy at Okta
Director, Payer Strategy & Program Marketing at Gilead Sciences
Director of Social Media & Influencer Marketing at Zendesk
Director, Product and Solution Marketing at Upwork
Director, Product Strategy, Commercial Content, MedTech at Veeva

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:00 PM: Arrival of guests
6:30 PM: Welcoming and opening address by The Ortus Club
6:40 PM: Short introduction by SurveyMonkey
6:45 PM: Discussion instigated by the moderator and continued by the group
7:15 PM: Appetizers are served
7:45 PM: Discussion ends, mains are served
8:15 PM: Desserts and coffee are served
9:30 PM: Guests continue to network

McCormick & Kuleto’s Seafood & Steaks

900 North Point St, San Francisco, CA 94109, United States| Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Hosted by SurveyMonkey

Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

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