An exclusive online discussion for senior marketing and digital transformation executives across Southeast Asia.
Preparing for the cookieless era
Customers expect experiences that are transparent to build trust. With cookieless driving the conversation of how to develop reciprocal relationships with customers, an opportunity arises to shift from a tactical to a strategic customer framework.
Instead of relying on cookies to convert prospects into identified customers, marketing and technology leaders are taking greater control of customer experience journeys with first-party data solutions.
- What is the impact of the deprecation of third-party cookies on digital marketing?
- What shifting consumer privacy expectations are driving changes to cookies that technology marketers use?
- How can companies adapt their organisation and strategy to a cookieless mindset?
Head of Advertising Technology at Singapore Press Holdings
Head of Business IT Solutions & GTS at Grab
Head of Data Engineering, Ops, Business Intelligence & Viz at The Great Eastern Life Assurance
Executive Director at Standard Chartered Bank
Director of Digital Engagement at Citibank Europe PLC
GM of Digital Marketing & PR Department at TMAP
Deputy for Marketing at Ministry of Tourism and Creative Economy
10:00 am: Welcome by The Ortus Club
10:05 am: Short address from Adobe
10:15 am: Discussion instigated by the moderator and continued by the group
11:00 am: Discussion closed by moderator