Quality over quantity: generating substantial leads with small-scale events

Registration is no longer possible

Marketing leaders in Europe are invited to join this virtual roundtable on ‘Quality over quantity: generating substantial leads with small-scale events’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Quality over quantity: generating substantial leads with small-scale events

Marketing has gone through a rapid transformation in the past two years, and marketers have been left no choice but to adapt and quickly reinvent their practice. The lead generation practices of old have lost their lustre, and instead, marketers have relied on previously under-utilised means to capture potential clients. 

Innovative companies have been able to connect with their target audience by using smaller-scale events to yield great returns. The attending parties may be fewer in number, but the candid nature of these events provides a greater chance to connect with and learn about these leads even before the first sales call. 

  • How have marketing practices changed due to the pandemic? What were some challenges faced?
  • How can companies use small-scale events to reach potential clients and partners?
  • How can marketers effectively and efficiently follow through on leads and turn them into clients?

Attended by:

Head of Marketing at Softwire
Regional Marketing Manager at Optiv
Field Marketing Manager at CAST

For insight on this event, photos and guest interactions, see our post on LinkedIn.

3:50 PM: Log in of the guests
4:00 PM: Welcome and short address from The Ortus Club
4:10 PM: Discussion instigated by the moderator and continued by the group
5:15 PM: End of session

Hosted by The Ortus Club

Event Detail

Thursday, March 17, 2022 16:00

Why attend?