Quality over quantity: generating substantial leads with small-scale events

Quality over quantity: generating substantial leads with small-scale events

Marketing has gone through a rapid transformation in the past two years, and marketers have been left no choice but to adapt and quickly reinvent their practice. The lead generation practices of old have lost their lustre, and instead, marketers have relied on previously under-utilised means to capture potential clients. 

Innovative companies have been able to connect with their target audience by using smaller-scale events to yield great returns. The attending parties may be fewer in number, but the candid nature of these events provides a greater chance to connect with and learn about these leads even before the first sales call. 

• How have marketing practices changed due to the pandemic? What were some challenges faced?
• How can companies use small-scale events to reach potential clients and partners?
• How can marketers effectively and efficiently follow through on leads and turn them into clients?